ANNOUNCING:
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- Myths and Realities of Marketing Your Law Practice
Many lawyers avoid marketing activities because they are operating under some misconceptions related to effective marketing strategies for lawyers. Read this blog post to explore five myths and realities of marketing your law practice and get your marketing efforts back on track!
| | - Gender and Business Development: 6 Predictors of High Originations for Women Lawyers – Part I
Learn more about the research Dr. Harry Keshet has conducted on predictors of high originations for women lawyers. The research is based upon responses received from hundreds of women lawyers across the country. Learn what it really takes to be successful as a woman in the legal profession based upon empirical data collected from 426 women attorneys: http://www.keshetconsulting.com/articles/KeshetReport.pdf
| - Client Service Reminders: What Lawyers Can Learn From Toyota
Lawyers can learn many valuable "what not to do" lessons from auto manufacturer, Toyota. Learn from the mistakes of this auto giant and leverage Toyota's public missteps into a stronger, more genuine and lasting approach to client service. Organized around "Toyota's Approach" and "Lessons for Lawyers," this informative post provides hands-on, how-to ideas on how best to provide exceptional service to your clients.
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Our
goal is simple
To help professional services
firms and individual professionals develop
and implement creative, cost-effective, and
results-oriented strategies to grow their business.
Professional Services Marketing
does this by serving as the outsourced marketing
department for our clients. We work with
clients not quite large enough to support
an in-house marketing department, but in
need of a higher-level strategic approach
to new business development.
We help our clients drive revenue
into their firms by applying a comprehensive
approach to strategic marketing within what
we refer to as The Four Pillars of Marketing:
expanding relationships with existing clients,
attracting new clients, increasing name recognition
and awareness, and utilizing targeted and effective
communications. Strategic implementation tactics
are undertaken by the Professional Services
Marketing Client Services Team or in conjunction
with our client's internal marketing staff.
Our marketing professionals
work as a team, ensuring that our clients receive
the best possible service and expertise that
matches their unique, strategic marketing needs.
The Professional Services Marketing Client
Services Team serves clients in the following
areas:
- Business and marketing strategy
- Marketing psychology
- Marketing project management
- Market research
- Graphic design
- Copywriting
- Website development
- Public relations
Professional Services Marketing represents clients in the legal, financial advisory, banking, community banking, and other service industries. |
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