It’s more difficult than ever to differentiate your business from others. But, as clients and employees make choices about which companies to work with and for, it is possible to gain a competitive edge.

Organizations that integrate strategic corporate citizenship programs into how they do business have a distinct advantage over their competition. Corporate giving, volunteerism, pro bono programs, philanthropy, and community relations—all elements of corporate citizenship—may already be part of your business or you may be wondering how to get started.

While the primary goal of corporate citizenship is to give back to the community because your various resources are needed – and it’s simply the right thing to do – a complementary goal for organizations is to leverage this activity for competitive advantage. That’s where StandOut comes in.

At StandOut, we know that when you stand up for your community, you also stand out in business. We are a full-service corporate citizenship consulting firm based in the Twin Cities. We provide clients with an innovative and integrative approach to corporate citizenship, focused on helping organizations align community involvement with their business vision, goals, and strategy.

Our unique and effective approach involves an assessment process, a strategic plan, and implementation expertise. Through this step-by-step process, we help you assess what is important to your organization, and then we design and put a corporate citizenship program in place that is realistic, manageable, customized, and engages your employees, all while becoming an important part of marketing your organization.

This unique service is provided by a team of four of the leading consultants in the corporate citizenship and marketing industry who have developed and managed strategic programs for Fortune 500 companies—companies that have made corporate citizenship an important part of their cultures. Now this comprehensive service is available to you, whether you’re an emerging leader in corporate citizenship, or a small- or mid-sized organization looking to link your business priorities and community involvement into a process that allows you to be more competitive.