 experience
and clients |
| Experience By Practice
Area: Strategic
Planning: Individual Marketing Plans |
- Researched, interviewed, and created individual marketing plans for use in cross-marketing, increasing name recognition via the speaking circuit, attracting new clients through individual promotion, growing and expanding relationships with current clients, and enhancing client communications for a healthcare fraud services firm.
- Developed individual marketing plans for attorneys of a large, Minneapolis-based law firm to guide their marketing efforts and build upon existing strengths in generating new revenue and establishing new client relationships.
- Assumed responsibility for outsourced marketing function for Maplewood-based CPA firm. Led strategic planning process and implementation of a wide range of marketing tactics, including trade association marketing and individual coaching of firm's partners in new business development.
- Served as the outsourced marketing and communications arm of a 10-member law firm focused on high level, complex in-house counsel work. Initiatives included client communications, web site creation and enhancement, individual attorney development, launching and communicating a new service; client communications and facilitating monthly group meetings and sales meetings.
|
