Key stakeholders expect you to actively support your community. Employees want to know they work for a socially responsible organization. At StandOut, we believe it is simply good business practice to proactively communicate corporate citizenship initiatives to key stakeholders and to the public.

Once a corporate citizenship program has been designed, StandOut can begin the delicate, yet important process of developing focused communications directed toward internal and external audiences. However, building this awareness and recognition in ways that make strategic connections back to the organization–without coming across as self-serving–can be somewhat of a challenge.

At StandOut, we are experienced in developing results-oriented marketing and communications campaigns that are savvy, sensitive, and tactfully implemented. Our comprehensive process includes conducting a strategic business and marketing assessment, developing a strategic marketing plan to support the corporate citizenship program, and actively implementing, evaluating and refining the plan.

While every marketing plan is specifically tailored to leverage the unique strengths of the organization and opportunities within the community, each marketing plan will involve:

• Developing a tactical implementation plan and budget
• Creating external and internal communications
• Building name recognition and awareness with key audiences
• Working strategically with StandOut’s Public Relations (PR) experts
• Developing targeted marketing materials
• Identifying community award opportunities